William Hill Application for Green Street Betting Shop Denied

William Hill’s (WH) plan to open its 19th betting shop has been frustrated by the Newham Council when the latter denied WH’s application on the premise that there are already nine betting shops operating in the Green Street area, including one that also belongs to WH.

Members of the council based their decision on the findings of the “Betting Shop Observation Analysis 2013” report, which gave emphasis to the usage of Fixed Odds Betting Terminals (FOBT) in the outlets. According to the report, the rate by which UK punters use the FOBTS for their betting activities are significantly higher than the frequency by which patrons use the shops’ over-the-counter facilities.

In view of such findings, the council required William Hill Organisation Limited to submit proof that the application for a betting shop at 403 – 405 Green Street is not primarily for FOBT operations. However, since WH already has a retail outlet in Green Street, housing four FOBT units, the betting company accordingly failed to satisfy the issues raised by the council regarding the primary activity of the new betting shop being petitioned.

Last year, the Newham Council’s power to reject applications for additional betting outlets in their local jurisdiction was challenged by corporate bookie, Paddy Power. The latter filed an appeal at the Thames Magistrates Court, to which the District Judge ruled in favor of Paddy Power by overturning the council’s rejection decision. Still, the council’s original decision eventually prevailed when the matter was brought to the High Court, which upheld the Newham council’s authority and prerogative in considering “primary gambling activity” as a vital factor before granting license approvals.

April 16, 2014 by : posted in Gambling News No Comments