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Microgaming the giant leading company for providing software for internet gambling casino has made two important announcements. They held great news concerning their increased reach and their increase of software content. The first announcement was concerned about Microgaming’s newest association with the newly regulated market of Italy. The second announcement was concerned about the newest deal regarding an online slot of the branded category.

First, starting with the branded slot game news, as Microgaming has previously announced with details about their latest deal that they struck with Pedigree Group Limited. Pedigree is known for its ownership of the very popular Shoot football magazine. So Microgaming is planning to make a slot game for online casino based on the concept of this brand. And they will merge graphics and details from Shoot football magazine into the slot game. This deal is very complicated, as it holds so many parties together; including AT New Media, the digital specialist and the agreement also licensed agents Bulldog Licensing Limited. The announcement stated that Microgaming has noticed the great success of Shoot magazine and added that this success has acquired a large fan base across different generations. And that the magazine provides its readers with up to date writings and contributions from and about their favorite stars.

The CEO of Microgaming, Roger Raatgever, has announced that this summer would be the most suitable time for them to release this new branded lot game with a football theme. This is a result of the huge number of important football events taking place such as the Euro 2012.

As for the second announcement, it was focused more on increasing the reach of Microgaming. As known, the company operates within the Italian market thought Prima Networks Limited. And the increased reach came as a result of the announcement made by Prima Networks concerning its latest client. Prima announced that one of the biggest internet gambling operators in Italy, Betflag SPA, is the most recent client to sign up to acquire the software services. A little hint about Betflag SPA, it is basically a sport wagering company that operates under Tarricone Holding Group. It is known for giving very competitive odds on its sport bets. So for this company to take up on a gambling software, which is the QuickFire platform supplied by Microgaming, is considered a new addition to its main product line, which is sports betting.

Commenting on this deal, Betflag stated, on the tongue of Giuseppe Tarricone that the company has specifically chosen QuickFire platform from Microgaming as they trust its reputation and they know that Microgaming only provides the best of quality. And choosing this level of quality will help them insure the best gambling experience for their users. On the other side, the Director of Prima Networks Limited, Loraine Schoevers, announced that the direct result for this deal would be the availability of Microgaming products to the Italian players through Betflag SPA.

March 31, 2012 by : posted in Featured News No Comments