Caesar’s Looks to Draw New Crowds With Complex

Caesars Entertainment LINQ

Courtesy Caesars Entertainment

Caesar’s Looks to Draw New Crowds With Complex

Caesars Entertainment is looking to redefine and rejuvenate the Vegas Strip with its latest project. A $550 million district comprised of dining, entertainment, hospitality and retail establishments will offer a Vegas experience unlike anything else the city has to offer.

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Known as The Linq, the complex will encompass over 200,000 square feet directly across from Caesar’s Palace. The design and composition of the complex was planned specifically to appeal to those between the ages of 21 and 46. By 2015, this target market is estimated to reach 52 percent of all Vegas visitor spending.

The Linq

In the center of the district, there will be an enormous observation wheel, aptly named The Las Vegas High Roller. Standing 550 feet tall, the wheel will be the tallest in the world. On the outside of the wheel, there will be 28 transparent spheres, or “cabins”, available to either individuals or groups of up to 40 people.

Construction on The Linq will add an estimated 3,000 construction jobs and, once open, 1,500 permanent jobs to the Vegas economy.

August 19, 2011 by : posted in Featured News, Las Vegas News No Comments